TEEN HOLIDAY SAFETY CAMPAIGN KICKS OFF

The “Steer Into The New Year- Buckle Up and Drive Safely” holiday campaign kicks off this week at schools across the Commonwealth with a goal to keep teen drivers and passengers safe during the Christmas and New Year’s holidays. The campaign, being sponsored by Youth of Virginia Speak Out About Traffic Safety, the Virginia State Police, and the Virginia Department of Motor Vehicles, is an effort to reduce teen fatalities during what has become a high-risk period for young drivers. Over the past three years during the month of December, 22 teens aged 15 to 20 have died in motor vehicle crashes in the Commonwealth and 1,819 were injured, according to DMV statistics. During the same time period, young drivers aged 15-20 accounted for 6,147 crashes and 26 fatal crashes in the Commonwealth during the month of December. Many of the fatalities occurred when teens were on break for the Christmas holiday. Students at participating schools will take the lead in hosting safe driving pledge banner signings, designing traffic safety floats for Christmas parades, decking the halls at their school or local youth group facility with traffic safety messaging that will also be shared with parents to encourage them to monitor their teen’s driving and discuss rules for the holidays.